La Aurora was founded on October 3, 1903 by Eduardo León Jimenes, a hard-working son and grandson of tobacco farmers. Without neglecting his family tradition, he decided to use his knowledge to develop a brand of cigars with a global reach. At 18 years old, the founder inherited some "tareas" of land and began to realize his dream with a small number of six collaborators, great enthusiasm and a lot of effort. Today, more than 115 years later, La Aurora is a family business present on five continents, which employs more than a thousand people and which, under the leadership of his grandson Guillermo León Herbert, continues to cultivate the values of La Aurora: Honesty, integrity, passion for excellence and good relationships with suppliers and collaborators.
Product Detail
Príncipes Long Filler Maduro are very different: still top quality, still very inexpensive, but made by hand. With its maduro wrapper, this short robusto format cigar receives a touch of sweetness which adds to the earthy, woody and nutty aromas.
Habanos Specialist and official Dépositaire for Oettinger Davidoff AG. Every box carries its factory, region and roll date.
Shipped from our own humidor, not a warehouse
An 18 m² Spanish cedar humidor below the boutique, at 18 °C and 70 % RH. Every order leaves from there — never a drop-ship warehouse.
Boveda pack with every shipment
The same packing standard wherever in the world it is going.
100 % quality control
Every order is checked by hand before it leaves the humidor.
Free shipping in Switzerland over CHF 100 — and worldwide delivery
Or collect in person. Tracked delivery to Europe, Asia and mainland China, with support in English, French and Chinese.
Swiss Quality Control VIU sticker
Every box is inspected by hand in Villars-sur-Ollon, then closed across the lid with the Swiss Quality Control VIU sticker. A broken or missing sticker means the box has been opened since it left our humidor. This is what it should look like — check it on arrival.
Habanos Specialist
Davidoff Dépositaire
Habanos Terrace
Habanos Lounge